Scion Advertising

INFORMATION
Scion xA

Year: 2006
Ad Agency: ATTIK

Q & A
I really enjoy this commercial because it is visually and audibly stimulating. There are fast, bright, colorful animations and a noticeably catchy hip-hop beat in the background. These kinds of things grab my attention because shiny lights, especially with animations, easily amuse me. The lights and sounds are all part of the larger picture though; it’s the small things that really bring this advertisement to life. They use pieces of the city and bring them to life and make them a part of the car, and vice versa. Some of the most notables are when the car is in the alley and the alley becomes the graphics on the car, or when the tread from the tire becomes the city, how about when the sewer cap becomes the new wheels for the car, and my favorite part, when the pedestrian sign comes to life and jumps in the car and gives it a glow. It’s definitely not something I’m proud to admit but I’m pretty sure that everything that makes the commercial memorable for me is also everything that is “puffery,” or exaggerated. Everything that happens either to the city or to the car actually can’t happen, or at least the way Scion depicts it happening. A car can have graphics put on it, however it can’t have graphics magically put on it by driving into a dark alley and elements from the alley taking shape on the car. Just as tire tread can’t become a city. So in essence without puffery this commercial becomes dull. Thus can beg to question what is Scion “trying to sell here?” Scion is selling more than just their car. They are selling the opportunity to create your own car. Scion is marketing individuality through their product. Create the car you want and we’ll give it to you. “We want your customization to be endless,” that’s what they’re trying to say. The placement of the ad was normally on MTV or during sports programs, so the target market was a typical male 18-24. I believe they were targeting the “mod” scene crowd, the “Fast and the Furious” folk. Everything about the ad was appealing to the targets because it had crazy modern visuals (art) and a kickin’ beat. And lastly, I did buy this product, however I bought it before I saw the commercial. The commercial just made me even happier with my purchase. I bought it because of the endless possibilities I had with the car.

On a side note, I no longer have my car. I was deeply saddened the night I lost it.



However once I get money I plan on trying to get another one. The accident :( wasn’t my fault

Rift Fournier and what Web 2.0 may mean to you!

Even though we had a short time with Rift Fournier, it was still very informative. He had a lot to say in that short time. He was full of stories concerning the film making business. Rift has done a little of everything ranging from writing, producing, acting, etc. He told us how he got into the entertainment business and how difficult it can be. But he was very optimistic with his words describing how he never gave up, he pushed for what he wanted. He kept reaching for his dream. In the same way he told us to do the same. Even if you start small it can be the key to how the rest of your life will turn out. The way Rift spoke was with pride and confidence. He said what he wanted and meant it. He didn’t hide the truth from you. Even if it wasn’t necessarily appealing. It was an honor to meet someone with such humbleness and pride for what he did, and who he is. I just think it’s amazing when someone leaves their dream to help others achieve theirs.

Web 2.0 can be defined as being limitless, unending, and ever growing. I’m really enjoying discovering more and more about Web 2.0. The future of where the Internet is going is entertaining and apparently hard to keep up with. We were once asked to sign up for an experiment with the website Twitter. With as fairly new as Twitter is, there is already a replacement. It’s called Twinger. It’s like Twitter on steroids. Check it out (they even have a tutorial video from YouTube posted, so it’s pretty much dummy proof). MySpace and Facebook have had major overhauls recently. Neither really getting great reviews from users, but nonetheless they are “improved” versions.
And of course I couldn’t talk about Web 2.0 without mentioning Google. Google controls a lot and they offer a lot. They just recently created a phone to compete with the iPhone. They also have their own web browser called Google Chrome. They also have tons of applications and various search engines. I’m pretty sure Google expands everyday.
Web 2.0 is so much bigger than this post, but then again this is just supposed to be a general statement.

Presidential Election

Share your thoughts as results begin to come in. Did you have troubles at the polls? Did you notice anything awkward at your polling place? Did you capitalize on any of the giveaways from Starbucks, Krispy Kreme, or Ben and Jerry's? Do you like the idea of being enticed to vote? If you didn't vote, why? If you did, was it a good experience?